By Nathan Loyd Ndungu
Introduction: The Foundation of Faith in Business
Running a business is more than just numbers, strategies, and profits. It is a journey filled with risks, challenges, and unpredictable turns. In my own life, I have built businesses from the ground up, navigated financial setbacks, and had to make tough decisions that shaped my future. Through it all, one thing has kept me steady—my faith in God.
Many people believe that faith and business should remain separate, but I have found the opposite to be true. The Biblical principles of wisdom, integrity, perseverance, and stewardship have not only guided my decision-making but have also helped me build businesses that create lasting impact.
In this blog, I want to share how faith and business go hand in hand and how applying Biblical principles can lead to entrepreneurial success.
1. Trusting God’s Plan: The Power of Faith in Uncertain Times
One of the greatest challenges of being an entrepreneur is uncertainty. There are no guarantees, no fixed paychecks, and no clear paths. Every decision carries risk, and sometimes, despite our best efforts, things don’t go as planned.
This is where faith becomes essential. The Bible reminds us in Proverbs 3:5-6:
“Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to Him, and He will make your paths straight.”
I have learned that no matter how much I plan, God’s plan is always greater. When things don’t go my way, instead of panicking, I trust that He is leading me toward something better.
There were times in my career when business deals collapsed, financial crises hit, or doors I wanted to walk through were shut. But looking back, I see that every setback was redirecting me toward something greater. Trusting God allows me to move forward with confidence, knowing that He is in control.
✔ Action Step: When facing uncertainty in business, pray for wisdom and direction. Trust that God will open the right doors and close the wrong ones.
2. Leading with Integrity: Honoring God in Business Practices
In today’s world, many entrepreneurs are tempted to cut corners, manipulate deals, or compromise ethics to get ahead. But a business built on dishonesty will never truly succeed.
The Bible is clear about the importance of integrity:
“Better a little with righteousness than much gain with injustice.” – Proverbs 16:8
I have always believed that success should never come at the cost of integrity. In my businesses, whether in real estate, international trade, or agribusiness, I have made it a point to operate with honesty, fairness, and transparency. A reputation of integrity lasts longer than any profit.
Customers, employees, and investors trust leaders who stand by their values. When you build your business on Biblical ethics, you create a foundation that withstands challenges and earns long-term respect.
✔ Action Step: Commit to honesty in all business dealings. Refuse to engage in unethical practices, even when they seem profitable in the short term.
3. Serving Others: The Key to True Success
The world teaches us that business success is about competition, power, and wealth. But the Bible teaches something different—success is about serving others.
Jesus Himself said in Mark 10:45:
“For even the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many.”
I have found that the most successful businesses are the ones that focus on helping people. At Avoveg Health Kenya Ltd, our mission is not just to export avocados—we are committed to empowering small-scale farmers, providing fair wages, and ensuring sustainable farming practices.
When you focus on serving your customers, employees, and community, success follows naturally. People support businesses that genuinely care about making a difference.
✔ Action Step: Ask yourself: How does my business serve others? How can I create more value for my customers and community?
4. The Power of Hard Work & Diligence
Faith does not mean sitting back and waiting for blessings to appear—it means working hard, being diligent, and trusting that God will bless the efforts.
Proverbs 14:23 reminds us:
“All hard work brings a profit, but mere talk leads only to poverty.”
Many entrepreneurs fail because they lack discipline, consistency, and perseverance. Success requires action, long hours, and continuous learning. I have spent years refining my businesses, learning from failures, and putting in the work to grow and improve.
Faith without action is meaningless. As entrepreneurs, we must pray as if everything depends on God, but work as if everything depends on us.
✔ Action Step: Set clear business goals, develop a strong work ethic, and commit to continuous improvement.
5. Giving Back: Using Business as a Tool for Generosity
One of the greatest blessings of success is the ability to give back. God blesses us not just for our own gain but so that we can bless others.
Proverbs 11:25 says:
“A generous person will prosper; whoever refreshes others will be refreshed.”
I have always made it a priority to use my business success to support education, mentor young entrepreneurs, and invest in community development. Whether it’s helping farmers get better opportunities or supporting youth programs, giving back brings far greater joy than financial success.
If your business is only about making money, it will never bring true fulfillment. But when you use your business as a tool for positive change, you create a lasting impact.
✔ Action Step: Find ways to give back through your business—whether through donations, mentorship, or community projects.
Conclusion: Faith is the Ultimate Business Advantage
Many people separate faith from business, but in reality, faith is the greatest business advantage you can have.
When you build your business on Biblical principles—trusting God, leading with integrity, serving others, working hard, and giving back—you create a company that is not just profitable, but also meaningful and lasting.
If you are an entrepreneur or aspiring business owner, I encourage you to put God first in all that you do. Seek His wisdom, align your business with His values, and trust that true success comes not just from wealth, but from creating impact and serving others.
Because in the end, the best businesses are not the ones that make the most money, but the ones that make the most difference.
— Nathan Loyd Ndungu